We Operate. We Scale. We Deliver.

Bridge Foods International is a franchise operator at the forefront of brand expansion across the Middle East. We specialize in building, managing, and scaling proven concepts, while supporting FMCG brands with strong market access in Lebanon.

Franchise Operations

End-to-end management and expansion of franchise brands across Lebanon, UAE, KSA, and Iraq.

Retail & Market Access

Strategic distribution across retail and HORECA channels within Lebanon.

Brand Execution

Localized marketing, positioning, and on-ground execution to drive sustainable growth.

The BFI Philosophy

Built on Experience, Driven by Execution

We act as partners, operators, and growth enablers.

We build and scale brands across the region through two integrated capabilities: operating franchise concepts across the Middle East and distributing FMCG brands within Lebanon. Backed by strong relationships with leading retailers and HORECA groups, along with on-ground logistics and warehousing infrastructure, our team is directly involved in execution  from market entry to expansion to ensure brands grow sustainably in real market conditions.

Categories We Operate In

Beverages
European plant-based beverages, specialty milks, and functional beverages.

Snacks & Confectionery
Premium Mediterranean snacks, confectionery, and impulse products.

Franchise Retail
Food and beverage concepts with scalable franchise models across the region.

Our Services

Retail & HORECA Distribution
We manage the full distribution process  from import to shelf.

  • Supermarkets and modern trade
  • Convenience and specialty stores
  • Hotels, restaurants, and cafés

Brand Building
We build brands for specific markets as well as localize established ones.

  • Market-specific messaging
  • Launch campaigns and activations
  • Retail visibility and sell-through strategies

Franchise Development & Operations
For brands with retail concepts, we secure and operate franchise opportunities.

  • Master franchise rights acquisition
  • Store rollout and operations
  • Local market adaptation

Strategic Footprint & Scale

Primary Markets

Spearheading aggressive growth across the Middle East and Africa.

Franchise Roadmap

Major expansion underway—iconic international brands joining the portfolio soon.

Strategic Alliances

High-level FMCG and F&B partnerships currently in development; stay tuned for upcoming announcements

Brands & Partnerships

Global Partnerships – To Be Announced

Founders’ Message

“At Bridge Group, our vision is to provide the ultimate ‘Bridge’ for brands looking to dominate the Middle East and Africa.
Through Bridge Foods International, we navigate the complexities of regional supply chains for premium FMCG brands. Our Franchise Vertical brings world-class dining and retail concepts to life.
Wasim and Rayan carry forward a legacy of scaling global giants across multiple countries, while Akram builds new product categories from the ground up. Together, we combine boots-on-the-ground distribution power with high-level strategic business development. We aren’t just operators; we are your regional partners for the next chapter of your brand.”

Our Leadership

Leadership with Regional Experience

Co-Founder & Chairman

Wasim Daher

Wassim specializes in anchoring global icons and securing master franchise rights. Leveraging his regional expertise and network, he drives rapid, sustainable growth.

Co-Founder & CEO

Akram Badreddine

With 26 years of leadership, Akram drives growth at Bridge Foods through his “Parallel Vertical” model, treating brand equity as a strategic asset while combining global expansion with operational precision to protect consumer experience and long-term value.

Co-Founder & CGO

Rayan Daher

Drives business development and regional expansion. Rayan builds bridges between international franchisors and the MENA market, identifying untapped opportunities and forging strategic partnerships.

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