The Faucet

Strategic Franchising

Master Franchise Operations
Anchoring iconic global names and scaling them through expert local management and rapid retail expansion.

Focus: Quick Service Restaurants, Fast Casual, and Boutique Dining concepts.
The Distribution Pillar

Distribution Operations

FMCG & F&B Distribution
Providing a seamless corridor for premium brands to penetrate the Middle East and Africa.

Focus: Fast-moving consumer goods, specialty foods, and beverage distribution.

The Power of Vertical Integration

Our dual-pillar model ensures synergy and efficiency. Bridge Foods International supplies our franchise outlets with guaranteed supply, lower landed costs, and superior quality control, while also operating independently as a distribution and agency partner across the region.

This integration gives brands both market reach and operational excellence.

Executive Summary

Bridge Group was founded by Wasim, Rayan, and Akram to capture high-growth opportunities across two complementary verticals:
A specialized FMCG and F&B distribution arm (Bridge Foods International) and a dedicated Franchise Vertical.

Leveraging decades of regional brand development expertise, Bridge Group provides an unrivaled platform for product distribution and retail excellence across the Middle East and Africa.

Founders’ Message

“At Bridge Group, our vision is to provide the ultimate ‘Bridge’ for brands looking to dominate the Middle East and Africa.
Through Bridge Foods International, we navigate the complexities of regional supply chains for premium FMCG brands. Our Franchise Vertical brings world-class dining and retail concepts to life.
Wasim and Rayan carry forward a legacy of scaling global giants across multiple countries, while Akram builds new product categories from the ground up. Together, we combine boots-on-the-ground distribution power with high-level strategic business development. We aren’t just operators; we are your regional partners for the next chapter of your brand.”

Our Leadership

Co-Founder & Chairman

Wasim Daher

Specializes in anchoring global icons and securing master franchise rights.

Wasim leverages regional expertise and connections to deliver rapid, sustainable growth.

Co-Founder & CGO

Rayan Daher

Drives business development and regional expansion.

Rayan builds bridges between international franchisors and the MENA market, identifying untapped opportunities and forging strategic partnerships.

Co-Founder & CEO

Akram Badreddine

Strategic architect of the “Parallel Vertical” model, Akram ensures Bridge Foods International and the Franchise arm operate with world-class precision. He safeguards brand equity and ensures every touchpoint delivers an uncompromising consumer experience.

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